Bet365 and 1/ST Technology Join Forces to Expand Horse Racing in the U.S.: A Modern Betting Experience for all.

Bet365 Teams Up with 1/ST Technology

Bet365, one of the world’s largest online sports betting operators, is partnering with 1/ST Technology to bring horse racing to its U.S. customers through the 1/ST BET platform. This collaboration will allow U.S. customers to enjoy Bet365’s Advance Deposit Wagering on horse racing, available through web and mobile app platforms in jurisdictions where ADW is legal. Keith Johnson, Chief Revenue Officer of 1/ST Technology, is excited about the opportunity to work with such a prestigious brand and introduce Bet365 customers to the top-tier pari-mutuel horse racing wagering experience offered by 1/ST BET.

The partnership between 1/ST Technology and Bet365 is part of a broader effort to expand the reach of horse racing in the U.S., leveraging both companies’ expertise in sports betting. Through this collaboration, customers will have access to an enhanced and seamless horse racing betting experience online and on their mobile devices, with a user-friendly interface and a wide range of betting options on races across various tracks.

Bet365 has a strong reputation as one of the most trusted sports betting brands globally, while 1/ST Technology is known for its cutting-edge technology that enhances the overall wagering experience for customers. By combining their strengths, this collaboration aims to attract new audiences to horse racing and enhance the overall betting experience for existing fans. With Bet365’s ADW platform integrated into 1/ST BET’s technology, customers can expect a seamless approach to horse race wagering that further enhances its accessibility and convenience.

In conclusion, this partnership between two industry leaders in sports betting marks a significant step forward in expanding the reach of horse racing in the U.S., providing customers with an engaging and modern betting experience on thoroughbred racing events through web and mobile platforms.

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