ESPN’s Allison Loucks Discusses the Importance of Analytics in Shaping Viewer Experiences

The Challenge of Incorporating Analytics in Live Sports Broadcasts: Insights from ESPN’s Allison Loucks

As the Worldwide Leader in Sports, ESPN is known for its innovative approaches to delivering live sports content to fans. Allison Loucks, Director of Business Development & Innovation at ESPN, recently served as a keynote speaker at the SVG Digital Engagement Forum in NYC. During her speech, Loucks discussed how analytics play a crucial role in shaping viewer experiences across different platforms, including traditional television broadcasts, mobile apps, social media and sports betting.

ESPN has a dedicated analytics team that is constantly finding new ways to enhance the viewer experience by leveraging data and technology. By doing so, ESPN is able to create dynamic and engaging content that resonates with fans in various ways. In order to watch more interviews from the 2024 SVG Digital Engagement Forum and stay updated on industry-related conversations, be sure to visit SVG’s YouTube channel. Stay informed about the latest trends in digital engagement and hear from experts like Allison Loucks on the future of sports media and entertainment.

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