Italians remain loyal e-commerce buyers despite economic challenges: Idealo’s 2024 report

85 percent of Italians make at least one online purchase per month

The Idealo platform has recently released a report on Italian e-commerce 2024, revealing that Italians continue to be loyal buyers despite economic challenges such as inflation and energy crisis. According to ISTAT data from 2023, consumer prices rose by an average of 5.7% compared to the previous year, with significant growth in the food sector. However, the report shows that 85% of digital users make at least one online purchase per month, with 24% making weekly purchases.

Idealo’s analysis also highlights a shift towards a more conscious and informed approach to online shopping. Nearly half of consumers (47%) use price comparisons to access detailed product information, while a similar percentage (46%) search for special offers and discounts. The report underscores the competitiveness of Italian e-shops, showing that national online stores can offer savings opportunities comparable to international players. This is particularly true in the sports and outdoor sector, where over 58% of the most advantageous offers come from Italian e-shops.

The report also notes a growing interest in the second-hand market, particularly in the electronics sector, with a 4% increase in interest compared to the previous year. Used smartphones and notebooks are among the most sought-after products, indicating a shift towards more sustainable and economically advantageous options. Online shopping preferences also vary by age group, with electronics being more popular among 45-55 year olds and fashion and accessories among 25-34 year olds.

These insights are valuable for online retailers who can plan more effective sales strategies and utilize price comparison platforms to reach a wider audience. The report underscores the evolving trends in Italian e-commerce and the importance of adapting to meet the changing preferences of consumers.

Overall, this report provides crucial information for businesses operating in Italy’s e-commerce market to better understand their customers’ buying habits and adapt their strategies accordingly. With continued growth in online shopping, it is important for companies to stay up-to-date on emerging trends and consumer preferences if they want to succeed in this competitive industry.

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