Sounding the Alarm: Public Support for Intelligent Speed Assistance Systems and the Need for More Than Just Warnings

Survey reveals majority of US drivers are in favor of anti-speeding technology in vehicles

In the United States, more than 60% of drivers would be okay with their vehicles providing audible and visual warnings if they exceeded the posted speed limit, according to a survey conducted by the Insurance Institute for Highway Safety (IIHS). The survey aimed to understand how people felt about intelligent speed assistance systems (ISA) and included 1,802 drivers.

Despite the fact that over-speeding contributes to more than a quarter of traffic fatalities in the U.S. each year, resulting in over 12,000 deaths in 2022, about half of drivers admitted to driving at least 15 mph over the speed limit in the past month. This data was provided by the AAA Foundation for Traffic Safety, highlighting the importance of addressing speeding issues.

In Europe, starting next month, all new vehicles will be required to have ISA systems installed. These systems use technologies like speed sign-recognition video cameras and GPS-linked data to inform drivers of the current speed limits and warn them if they exceed these limits. According to the European Transport Safety Council, this requirement is a significant step towards reducing accidents caused by excessive speeds.

IIHS senior research scientist Ian Reagan emphasized the potential of existing technologies to significantly reduce speeding and eliminate speeding tickets. However, recent developments like adaptive cruise control and partial automation systems allow drivers to continue speeding. Reagan urged automakers to prioritize safety features that prevent excessive speeds rather than enabling them.

Of the drivers surveyed, more than 80% expressed interest in having a feature that displays the current speed limit, while over 70% supported having a subtle sound alert them when the speed limit changes. Additionally, around half of participants said they would not mind a technology that makes it harder to press the accelerator pedal or automatically restricts speed as a way to prevent speeding.

In conclusion, it is clear that there is an urgent need for measures aimed at reducing excessive speeds on our roads. While ISA systems are an important step towards achieving this goal, it is up to automakers and policy-makers alike to prioritize safety features that prevent accidents caused by reckless driving behavior rather than just warning against it after it has already occurred.

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