Technology Takes Center Stage: Unlocking the Secrets of Customer Demand in the Restaurant Industry

Report on the Restaurant Technology Landscape in 2024

According to new research, consumer attitudes toward restaurant technology vary greatly depending on demographic and service segment. To succeed in today’s competitive restaurant landscape, operators must match their tech investments with the customer base they serve.

The data shows that 76% of operators believe that using technology gives them a competitive edge. However, many feel that their restaurants could do more to keep up with the latest technological advancements.

Customers’ favorite tech options are those that make it easier and faster to order and pay. 7 in 10 adults look for deals when ordering takeout or delivery or dining in a restaurant. A majority of full-service customers say they would be likely to place an order or pay the check using a tablet at the table, while 7 in 10 limited-service customers say they would be likely to place an order using a smartphone app, and 8 in 10 delivery customers say they would order delivery using a smartphone app.

Operators have important opportunities to enhance the customer experience, amplify marketing, and operate more efficiently through technology. While most operators consider the technology in their businesses to be mainstream rather than leading edge, choosing the right tech for their customers’ convenience while maintaining high-touch hospitality is crucial for success today. By identifying which technologies customers in each segment would like to have, really want, and must have, operators can plan to invest in technology that meets their customers’ needs.

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