The Anticipation Grows: How New Jersey is Preparing for the 2026 World Cup

New Jersey Poll: Business Community Optimistic about State’s Potential World Cup Benefits

The excitement surrounding the 2026 World Cup being held in New Jersey is still high, even though the event is more than two years away. The announcement that the state will host the final match was made six weeks ago and was a topic of discussion at the ReNew Jersey Business Summit & Expo in Atlantic City. An unscientific poll conducted during the event showed that nearly two-thirds of respondents view this news as the most significant story of 2024, surpassing other options such as the proposed Corporate Transit Fund and the first lady’s effort to earn a U.S. Senate seat.

While hosting such a major sporting event can bring exposure to the state, it does not necessarily guarantee a significant financial gain. Despite this, many survey respondents believe that New Jersey will benefit greatly from hosting the World Cup. They expressed optimism about the potential economic impact of the event and emphasized the importance of doing it right to maximize benefits.

Interestingly, despite their optimism about the state benefiting from the World Cup, many surveyed did not believe that their own businesses or organizations would personally profit from it on a personal level. Nearly half of them indicated that they did not expect their organizations to benefit from it on an individual basis.

Lauren LaRusso, head of New Jersey’s NY/NJ Host Committee, emphasized that their goal was to ensure that every part of New Jersey would benefit from hosting this major sporting event. She explained that while some matches might take place in Meadowlands and New York City region, this event has much broader implications beyond these areas for South Jersey, Central Jersey and other regions of New Jersey which have not been previously explored for mega-sporting events before.”

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