The NIL Deal Revolution: How High School and College Athletes are Monetizing their Brand

Top 10 College Athletes Not Profiting from Name, Image, and Likeness

The introduction of NIL deals in 2021 has completely transformed the landscape of amateur sports. High school and college athletes are now able to monetize their name, image, and likeness, allowing them to earn substantial amounts of money regardless of whether they choose to turn professional or not. This has led to a surge in interest in March Madness sponsorships and influencer-marketing campaigns, as evidenced by the success of university basketball star Caitlin Clark.

Clark has been making headlines during March Madness not just for her exceptional performances on the court but also for her ability to secure lucrative deals with major brands like Nike, Gatorade, and State Farm. As CEO of NIL marketing platform MOGL, Ayden Syal attests to this trend, noting that there is a growing demand for student-athletes who can help companies promote their products through sponsored content and influencer marketing campaigns.

NIL deals have created a billion-dollar industry that allows student-athletes to earn substantial amounts of money based on their performance, influence, exposure, and deal data. On3 ranks student-athletes based on their annual NIL Valuation, which takes into account all these factors. According to On3’s most recent rankings as of March 26th 2024

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