Unlock the Secrets of Influence: An Academically Intensive Course for High School Students Interested in Business Education

MKTG 0003: Mastering Influence – A Blend of Art and Science

The course MKTG 0003: The Art and Science of Influence is a comprehensive exploration of the world of persuasion that is deeply ingrained in our everyday lives. Whether it’s governments, corporations, social groups, or individuals, everyone engages in persuasive efforts. This course offers a scientific look at influence techniques, equipping students with a toolbox of evidence-based persuasion strategies.

Starting with the basics of negotiations, the course progresses to explore the complex relationship between attitudes and behaviors. It covers cognitive and emotional biases, providing students with practical tactics in areas such as data visualization, communicating numbers, and persuasive writing. Through this course, students will gain an understanding of how to create persuasive messages based on theory and research and explain why certain techniques work or fail using relevant theory and research.

Upon completing the course, students will be equipped with a strong foundation in the science behind influence theories and practices. They will also have gained valuable knowledge about creating knowledgeable persuasive campaigns that can be applied in various fields. This academically intensive opportunity is provided by the Wharton Pre-baccalaureate Program for exceptional high school juniors and seniors who are interested in pursuing business education at Wharton. Participants will learn from Wharton instructors, earn a Wharton transcript, and earn college credit for each course completed while receiving built-in academic support to succeed.

Leave a Reply